Course curriculum

  • 1

    WELCOME!

    • Welcome Video

    • Welcome Letter

    • Doing Creative Work

    • Developing a Growth Mindset

    • Pep Talks
  • 2

    WHAT IS BRAND IDENTITY DESIGN?

    • What is Brand Identity Design?

    • Brand Identity Design Inspiration Resources
  • 3

    MODULE 1 - BRAND DESIGN THEORY

    • Typography

    • Font Resources

    • Typography Resources

    • Color

    • Color Resources

    • Composition

    • Module 1 Homework
  • 4

    MODULE 2 - AFFINITY DESIGNER

    • What is Affinity Designer?

    • New Document & Artboards

    • Text

    • Tools & Panels

    • Color

    • Shapes

    • Alignment

    • Pen Tool

    • Shape Builder

    • Curves

    • Export Files

    • Affinity Designer Resources

    • How to Install Fonts

    • My Top 5 Fonts

    • Module 2 Homework
  • 5

    MODULE 3 - LOGO DESIGN

    • What is logo design?

    • What makes a good logo?

    • Logo Design 3-Step Process - Research

    • Logo Design 3-Step Process - Brainstorming

    • Logo Design 3-Step Process - Design

    • Behind the Scenes of My Logo Design Process

    • Branding Questionnaire

    • Logo Design Inspiration

    • Logo Design Checklist

    • Module 3 Homework
  • 6

    MODULE 4 - IMPLEMENTATION

    • Recreating a logo

    • How to save your logo files

    • Logo File Types

    • Module 4 Homework
  • 7

    MODULE 5 - BRAND IDENTITY DESIGN

    • Let's Play a Game

    • Logo Variations

    • Typography and Color

    • Shapes

    • Brand Identity Board (part 1)

    • Brand Identity Board (part 2)

    • Brand Identity Board Template

    • Brand Identity Design Folder Structure

    • Module 5 Homework
  • 8

    MODULE 6 - MAKE MONEY

    • Before Taking Your First Client

    • Packaging Your Services

    • How To Get Clients

    • Starting From Scratch

    • My Experience Making Money with Brand Design

    • Networking Resources

    • Should I Work For Free?

    • Module 6 Homework
  • 9

    MODULE 7 - PRESENTING YOUR WORK

    • Presenting Your Work

    • How I Present to My Clients (part 1)

    • How I Present to My Clients (part 2)

    • How I Present to My Clients (part 3)

    • Brand Design Love - Logo Proposal Template

    • Mockups

    • Brand Design Love - Mockup Bundle

    • Presentation Tips

    • Module 7 Homework
  • 10

    MODULE 8 - IMPLEMENTATION

    • Passion Projects Prompts

    • Module 8 Homework

    • You did it!
  • 11

    BONUS MODULE - WORKING WITH CLIENTS

    • Client Experience Strategy

    • Client Gifting Resources
  • 12

    BONUS MODULE - BUSINESS TOOLS

    • Business Tools Resources
  • 13

    BONUS MODULE - WORK SMARTER

    • Working Smarter
  • 14

    RESOURCES

    • Brand Design Love Resources