Freelance Designer 
Client Email Templates

Swipe my 30 most frequently used client email templates and save yourself the stress of writing from scratch! This curated set of customizable email templates covers every stage of the design process, from inquiry to off-boarding. 

Here’s What You Get:

  • (7) Email templates designed to convert new leads into paid clients. Includes templates for gathering information, setting up discovery calls, and follow-ups.

  • (17) Email templates designed to take your new client through the entire scope of the project, from the welcome message all the way through to sending the final files.

  • (6) Bonus email templates for difficult situations

  • Simple instructions to walk you through the (very easy) process of customizing and automating these email templates in both Gmail and Dubsado.

  • Plus, everything is conveniently organized in one easy-to-use Google Doc so you don’t have to purchase any special programs or keep track of a bunch of separate files!

Why You’ll Love These Templates


    These are the exact emails I send to my own clients, so you can trust that they’ll work. All we’ve done is formatted them in an easy-to-customize template format.


    You’ll never have to second-guess your emails. Whether you have a new lead or a new client, you’ll have a complete communication workflow at your fingertips.


    Each email in this template set includes three subject line and three sign-off options that you can choose from – that way the email always feels authentically you!

Did You Know…

51% of freelancers report spending between 2 - 8 hours each week following up on late payments, chatting with prospective clients, obtaining testimonials, and other similar tasks.

But you didn’t become a designer just to be stuck in your inbox!

These email templates are designed to make your clients love and trust you without sacrificing the work-life balance you have worked so hard to create for yourself.

Client Love

Susan Harbourt

Karla, I'm so impressed with your process! I think it's important to let people know they exceeded your expectations, even if it was something as simple as an email. I feel invigorated by how great your experience has been.

​Hi, I'm Karla!


​I always loved the phrase, "be the person you needed when you were younger." Going back to my early years when I was learning graphic design I would have LOVED to have a mentor. I had talented professors, but there was never enough 1:1 time in the classroom. I often turned to my peers who were a little ahead of me and they helped me improve my skills the most. I created The Brand Design Academy to share the knowledge I’ve collected from my 15+ years of experience in the corporate, agency, and freelance world. My dream is for you to wake up everyday and feel excited to do work you're passionate about… and ​I'm here to help you along that journey!


  • Are my emails still going to sound like they’re coming from me?

    Yes! We intentionally designed these templates so that you can inject your own personality and tone into them. We also provide three subject line and three signoff options per email so you can pick the one that resonates with you and your ideal clients!

  • How much time will these actually save me in my freelance design business?

    More than half of freelance service providers say they spend 2-8 hours per week on client communication and related management tasks. These templates will bring your email writing time down to just minutes, and in some cases, you’ll be able to completely automate it so you can spend ZERO time inside your inbox. Sounds pretty good, right?

  • What is the return policy on these email templates?

    Because of the digital nature of these templates, there are no refunds. However, if you have questions about what’s included you can email my team at [email protected] and we will be more than happy to help!

  • What if I need more help with other things in my design business?

    I’m here to offer you more than just email templates! I also offer personalized 1:1 mentorship. Whether you need to fine-tune your design skills or you’re looking for ways to scale your business to the next level, I can help guide you! The best part? There are no long-term commitments; just help exactly where and how you need it.