Course curriculum

  • 1

    WEEK 1: Welcome - Start Here

    • Welcome Video

    • Welcome Letter

    • Doing Creative Work

    • Developing a Growth Mindset

    • Pep Talks

    • Mindset Worksheet

    • Week 1 Homework
  • 2

    WEEK 2: Module 1 - Brand Design Theory

    • Brand Identity Design

    • Brand Identity Design Resources

    • Typography

    • Font Resources

    • Typography Resources

    • Color

    • Color Resources

    • Composition

    • Module 1 Homework
  • 3

    WEEK 3: Module 2 - Affinity Designer 1

    • Affinity Designer

    • New Document & Artboards

    • Tools & Panels

    • Text

    • Shapes

    • Color
  • 4

    WEEK 4: Module 2 - Affinity Designer 2

    • Alignment

    • Shape Builder

    • Pen Tool

    • Curves

    • Export Files

    • Affinity Designer Resources

    • How to Install Fonts

    • My Top 5 Fonts

    • Module 2 Homework
  • 5

    WEEK 5: Module 3 - Logo Design

    • What is logo design?

    • Logo Elements

    • Logo Design 3-Step Process - Research

    • Logo Design 3-Step Process - Brainstorming

    • Logo Design 3-Step Process - Design

    • Behind the Scenes of My Logo Design Process

    • Branding Questionnaire

    • Logo Design Inspiration

    • Logo Design Checklist

    • Color Psychology

    • Font Psychology

    • Shape Psychology

    • Module 3 Homework
  • 6

    WEEK 6: Implementation

    • Recreating a logo

    • How to export your logo files - Part 1

    • How to export your logo files - Part 2

    • Logo File Types

    • Implementation Homework
  • 7

    WEEK 7: Module 4 - Brand Identity Design

    • Let's Play a Game

    • Brand Identity Design

    • Brand Identity Board Walkthrough - Part 1

    • Brand Identity Board Walkthrough - Part 2

    • Brand Identity Board Template

    • Brand Identity Design Folder Structure

    • Module 5 Homework
  • 8

    WEEK 8: Module 5 - Passion Projects

    • About Passion Projects

    • Passion Projects Prompts
  • 9

    WEEK 9: Module 6 - Portfolio Building

    • Portfolio Building

    • Weebly Portfolio

    • Behance Portfolio

    • PDF Portfolio

    • Portfolio Resources
  • 10

    WEEK 10: Implementation

    • Module 8 Homework

    • Implementation Homework
  • 11

    WEEK 11: Module 7 - Make Money

    • Before Taking Your First Client

    • Packaging Your Services

    • How To Get Clients

    • My Experience Making Money with Brand Design

    • Networking Resources

    • Should I Work For Free?

    • Module 7 Homework
  • 12

    WEEK 12: Module 8 - Presenting Your Work

    • Presenting Your Work

    • How I Present to My Clients (part 1)

    • How I Present to My Clients (part 2)

    • How I Present to My Clients (part 3)

    • Logo Proposal Template

    • Mockups Resources

    • Brand Design Love - Mockup Bundle

    • Presentation Tips

    • Module 8 Homework

    • You did it!
  • 13

    BONUS - Working With Clients

    • Client Experience Strategy

    • Client Gifting Resources
  • 14

    BONUS - Business Tools

    • Business Tools Resources
  • 15

    BONUS - Work Smarter

    • Working Smarter
  • 16

    BONUS - Pricing Your Work

    • Q&A Pricing and Selling Creative Services with Michael Janda

    • Pricing Tool
  • 17

    RESOURCES

    • The Brand Design Academy Resources